Sorry for the lag in the posts! I just got back from Vegas, demo-ing D&T’s latest product BuildersBidNetwork.com at the ICSC convention.

Here’s what I learned at the convention

1.) People tend to “trust” products over services. I think it’s because products have clear limitations, clear boundaries as to what they can/cannot do. Whereas with services, it’s a bit murky as to where the boundaries are.

2.) Every digital product I saw at the convention was Service as a Software (SaaS), in my book. Including BBN.

3.) The age of home-brewed tech is still not over. There’s a lot of great, weird new tech that people are selling….

4.) Big-boy conventions usually end the day with a happy-hour at someone’s booth. Drinks are straight legit.

5.) As expected, all the real selling happens before or after the hours of the convention, with personal meetings.